What Drives them Logo

Consumer Psychology and Behaviour Design Blog

Understanding Your Customers Starts With Getting Them to Open Up

Understanding Your Customers Starts With Getting Them to Open Up

Molly Redgrove
Published on: 30/06/2025

Most interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.

Consumer PsychologyCustomer Discovery
Read more
UX Metrics: The Not-So-Secret Numbers Behind Great Experiences

UX Metrics: The Not-So-Secret Numbers Behind Great Experiences

UX Metrics: The Not-So-Secret Numbers Behind Great ExperiencesGary van Broekhoven
Published on: 09/04/2025

A no-nonsense guide to UX metrics—learn what to measure, why it matters, and how to link UX to business goals (without the usual jargon or yawns).

Behaviour DesignConsumer Psychology
Read more

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology

Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions